26-27 October, 2021 10/26/2021 12:00:00 AM 10/27/2021 12:00:00 AM Europe/London

ULF

The leading industry news resource; industry awards and international b2b conference and exhibitions for the sector Tobacco Dock, Tobacco Quay, Wapping Lane, London, E1W 2SF International Hospitality Media info@internationalhospitality.media
Tobacco Dock, Tobacco Quay, Wapping Lane, London, E1W 2SF Tobacco Dock, London

Alex Edds

JLL

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Alex Edds

Director

Alex advises JLL’s clients on the technological and systemic disruption facing
the property industry. He supports the development of new business, portfolio
and asset strategies which seek to embrace and capitalise on market
opportunities as a consequence of digital transformation, specifically aimed at
helping clients future proof portfolios and buildings for future market needs,
and with a personal goal to embed sustainability into real estate decision
making.
Alex is also an active board member of the UK PropTech Association, and holds
a board advisory role with Hotel developer BCG.
Alex’s career history includes serving as Head of Sustainability at JLL UK; and at
Nuveen; a Director of Upstream Sustainability Services, JLL; and strategic
advisor to a number of UK PropTech companies.
Alex takes pride in challenging the status quo, and believes there is huge
opportunity to improve the built environment by fundamentally changing the
way we design, build and manage physical spaces to better serve the people
that use them, and the environment upon which they depend.

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"ULF is a long needed innovative approach. The blend of content demonstrates that hospitality provides the increasingly crucial thread through so many real estate classes and not only refers to traditional hotels and serviced apartments but has already permeated the residential markets in their increasingly varied formats. Now these services are expanding into the residential innovative care and office markets in the UK and overseas. We are witnessing the market converging at pace as investors seek optimum yield across a variety of urban asset classes. These are exciting and pioneering times and I look forward to expanding my horizons at this unique event"

Laurence Geller CBE, CEO Geller Capital Partners

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