Founder and CEO

Over 25 years, Ali has found out exactly what it takes to create fantastic end-to-end experiences for customers, that make businesses succeed.

She has a proven track record in diagnosing issues, helping businesses understand what great looks like for them, and set out a path to maximise both people and commercial acceleration, for transformational growth.

Ali’s experience covers the international hospitality sector with a focus of hotels and retirement living.

She has held senior leadership positions in Commercial Growth; Marketing, Sales; Strategic Planning; Pricing; Customer Experience; Trends & Innovation and Revenue Optimisation at Hilton, InterContinental Hotels Group, Premier Inn, and PegasusLife.

Her last corporate roles was Chief Commercial Officer. She is a regular public speaker at hospitality, sales and marketing events and has won several awards.

Ali founded her own hospitality and leisure business growth consultancy, Commercial Acceleration.

Her experience is broad and deep, and has helped new hospitality business launch into the market, and others to scale-up successfully, securing millions of additional income and profitability

She has a huge network from her 25 years’ experience in the UK and international hospitality market.