ULF 2022: Fred Lerche Lerchenborg, Lavanda
UK: Recorded at the 2022 Urban Living Festival at East Wintergarden in London's Canary Wharf, STRz spoke to Fred Lerche-Lerchenborg, CEO of ULF headline sponsor Lavanda, to understand the importance of flexible living being at the top of an event agenda, how the company is facilitating flexible stays in the Middle East, and plans for potential expansion into more verticals.
““This was my first attendance at the Urban Living Festival which I found to be informative, well structured featuring some great panels and speakers and – what makes it different and stand out from many other conferences – the calibre of attendees and their clear willingness to listen, learn and comment on current issues facing the residential and hospitality sectors – all in all a fascinating and ‘well worth the visit’ occasion.”
Guy Windsor-Lewis, CEO and founder, Locale
About The Festival
The only leadership and investment event for urban innovators and investors at the cutting edge of contemporary hospitality, real estate and living.
