ULF 2022: Fred Lerche Lerchenborg, Lavanda
UK: Recorded at the 2022 Urban Living Festival at East Wintergarden in London's Canary Wharf, STRz spoke to Fred Lerche-Lerchenborg, CEO of ULF headline sponsor Lavanda, to understand the importance of flexible living being at the top of an event agenda, how the company is facilitating flexible stays in the Middle East, and plans for potential expansion into more verticals.
““It’s always a pleasure to be here. It’s not my first time. It’s always a great forum to discuss with all the other industry professionals and to meet the investors and the technology providers, as well as see familiar faces. Overall, it is a great event that we attend every year. We are also the app sponsor and we are very happy about that. For sure, we will be back.”
Pawel Gawor, CEO, City Pop
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The only leadership and investment event for urban innovators and investors at the cutting edge of contemporary hospitality, real estate and living.
