CAP Worldwide Serviced Apartments was launched with the aim of providing "the most creative, agnostic, cost-effective and innovative corporate apartment programmes currently available in the sector".
At an event held at the Bulgari London Hotel, Layton introduced the CAP Worldwide leadership team and during a Q&A session, explained the company's ethos to an audience of travel buyers, providers and press.
Layton said: "I have been totally overwhelmed by the sheer amount of goodwill shown by our clients, colleagues, partners and friends in the industry, it has been a truly uplifting experience and has shown just how incredibly supportive the travel community is, it truly does look after its own."
Andrew Hopgood, co-owner of CAP Worldwide and the architect of the company's "Capture" technology platform said: "This has been an exciting journey already. As a team, we have the experience and knowledge of building successful and sustainable global programmes, and Capture has been custom-built with workflows and automation to deliver a consistent and responsive service, while also producing great data which enables us to provide actionable insights to our clients to ensure their programmes continue to evolve."
Kate Scott, director at CAP with responsibility for global implementation and client management said: "We believe successful implementation is at the centre of a great long-stay programme, a focus on building the foundation for the programme to rest on is critical, and my objective is to ensure ease of booking, data security, traveller tracking and accurate data is delivered."
Francine Migliorati, director with responsibility for traveller well-being and services added: "The CAP team is constantly focused on ensuring that the programmes we develop, no matter how big or small, are always balanced carefully between traveller needs, client requirements and our technology. Our technology is current and fresh and enhances the experience of the traveller, however our focus is on providing caring service and safe solutions - our travellers are at the heart of our business."
Liz Warnes has recently joined the CAP leadership team bringing more than 20 years' experience in the extended stay industry as a finance director and consultant to major players. She said: "I have been warmly welcomed to the leadership team who recognise the expertise and experience I can bring. I look forward to being a key member of the advisory committee and to furthering the reach of CAP through excellent financial administration.
Layton added: "As a team we have been humbled beyond belief at the traction we have been able to build in just 90 days. We are delighted to launch a great new service to the industry, I'm very proud of the CAP leadership team for their 100 per cent commitment to getting CAP up and running so quickly and efficiently - while always having a focus on fun and wellbeing. I am fortunate to be surrounded and advised by such a great group of people."